Creative Ad Design & Illustration

Creative Ad Design & Illustration by Dick Ward. Published by North Light Publishers, Cincinnati, OH, 1988. 1st Edition. Hardbound w/Paper DJ. Size 4to. Condition: V-Fine in Good DJ. ISBN 0891342443. In this book the author reveals the inner workings of creative teams involved in 11 top ad campaigns, taking you from the initial client briefing through conceptualization, all the way to the laying down of the illustrator's last brush stroke. Whether you are an art director, illustrator, or marketer, this book will enhance your understanding of how ad campaigns are developed, designed, and illustrated - and what it takes to make them work. This rare insight will help make your contributions to ad campaigns more effective. Illustrated with color and black and white photographs and drawings. 160 Pgs. Description text copyright 2003 www.BooksForComfort.com. Item ID 6583.