Becoming American Express

Becoming American Express, 150 Years of Reinvention and Customer Service by Reed Massengill. Published by American Express Co, NY, 1999. 1st Stated Edition. Hardbound w/Paper DJ. Size 4to. Condition: Nr Fine in Chipped DJ. ISBN 0916103587. LCCN 99-75834. The story of American Express is a fascinating one, filled with interesting and sometimes quirky characters who, through a combination of brains, perserverance and luck, shaped the company's development during the past century and a half. Their vision of what American Express should become has changed overtime, resulting in a company that has had many faces during its long history. The express company that forwarded freight and valuables evolved into a company that created and sold financial products like money orders and travelers checks. Following an era of international expansion and an emphasis on the travel business, the company became an entity perhaps best known for its charge card. Today, American Express is a global travel, financial and card services provided. The book is about how one company has spent the past 150 years. Illustrated with photographs and drawings. 200 Pgs. Description text copyright 2006 www.BooksForComfort.com. Item ID 12011.