Selling Radio

Selling Radio: The Commercialization of American Broadcasting 1920-1934 by Susan Smulyan. Published by Smithsonian Institution Press, Washington, DC, 2001. 1st Edition 2nd Printing. Paperback. Size 8vo. Condition: Nr Fine. Slight edge wear, content excellent. ISBN 1560986867. LCCN 93-12833. When the first radio stations signed on in the 1920s, the phrase -And now a word from our sponsor- was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that ''time is money''. Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. 223 Pgs. Description text copyright 2006 www.BooksForComfort.com. Item ID 11937.